Some History: Dubai to Hollywood

Today, we are a team of talented people from Mexico City, Los Angeles, Boston, Dubai, Istanbul, Bahrain, Cairo, Monterey, Minneapolis, London and many other parts of the world. The Gozamm X-Team is our elite leadership team, and their mission is to facilitate life-changing workshops and create impactful content.

Gozamm was founded by the husband and wife team of Gonan and Johan Premfors. After careers in the financial investment and banking, they pivoted towards business and entrepreneurship in 2003. They have a history of successful ventures in technology, telecommunications, coaching, training, branding and design.

Creating Experiences & TED Talks

We create experiences, so that when people go through them, they can see the world (or a problem) in a different light. This new perspective can have a profound positive impact on a person’s decision-making process and ultimately lead to big changes.

We believe that every family and company has its own unique culture and that we have no right to tell anyone what’s best for them. Instead, our approach is about finding the internal strength and wisdom in everyone/everything and ultimately create greater self-reliance and self-trust.

The Gozamm Life Design Manifesto is a clear statement about what we stand for, what we align around and the purpose we serve.

Gozamm Life Design Manifesto

We are and access point for people who want to design their lives. We stimulate recharges and reboots in people's lives.

What We've Achieved


Locations Worldwide


Workshops Completed


TED Talks



  • Gozamm's Life Design Manifesto released in September 2015
  • The first Parentology workshop piloted in Dubai in 2009
  • Gozamm established in California at the end of 2012
  • Gozamm offers 3 workshops: Parentology, Trust and Open Heart
  • The Gozamm Trust Philosophy was used repeatedly and successfully to negotiate and create culture at the height of the 2011 Arab Spring riots in Bahrain
  • Parentology and Trust workshops have been offered in 5 continents: North America, South America, Europe, Africa and Asia and the message is speading
  • Gonna spoke about Parentology at TEDxDubai in 2010, which was then the largest independently organized TED event in the world, Johan joined Gonan on stage to share their Trust philosophy at TEDx Santa Cruz in 2011
  • In addition to launching the Relate Online Live Program (Oct 16), the Gozamm development team is currently building a new platform with the hope that it will transform the entire personal growth industry.